Santa Monica Proper Hotel is seeking a dynamic, experienced Director of Sales and Marketing.
A seamless merger of historic retrofit and new construction, our property features interior design by international style icon Kelly Wearstler, multiple dining options by local area culinary stars, a rooftop lounge and swimming pool, and 24,000 square feet of meeting and event space.
As a Director of Sales and Marketing, you will play a vital role in developing and executing sales and marketing strategies to drive revenue, enhance brand recognition and deliver an exceptional guest experience.
Responsibilities
- Sales Strategy Development: Develop and implement effective sales strategies to achieve revenue targets and maximize profitability; identify new business opportunities and cultivate strong relationships with corporate clients, travel agencies, event planners, and other relevant stakeholders.
- Marketing Campaigns: Collaborate with the marketing team to create and execute innovative marketing campaigns that enhance brand awareness and drive direct bookings; develop targeted promotions, advertising initiatives and digital marketing strategies to reach the hotel's target audience.
- Team Leadership: Manage and lead a high-performing sales and marketing team; set goals, provide guidance and inspire team members to deliver exceptional results; foster a positive work environment and encourage professional development within the team.
- Revenue Management: Collaborate with the Revenue Management team to analyze market trends, competitor activities and pricing strategies; utilize data and insights to optimize room rates, revenue streams and occupancy levels.
- Public Relations: Establish and maintain strong relationships with local media, influencers and industry professionals; act as the hotel's spokesperson and ensure positive media coverage; plan and execute media events and press releases to generate publicity.
- Partnerships and Collaborations: Identify and foster partnerships with luxury brands, local businesses and organizations to create unique guest experiences and increase brand visibility; negotiate and manage contracts and agreements to ensure mutually beneficial partnerships.
- Budgeting and Reporting: Develop and manage the sales and marketing budget, ensuring resources are allocated effectively; monitor and analyze key performance metrics and prepare regular reports.
- Guest Experience: Collaborate with Guest Services and Operations teams to ensure a seamless guest experience aligned with the hotel's luxury standards; continuously seek opportunities to enhance guest satisfaction and loyalty through personalized services and tailored experiences.
Requirements
- Education and Experience: Bachelor's degree in Business, Marketing, Hospitality or related field; a minimum of 9 years of experience in sales and marketing within the luxury hospitality industry, with a proven track record of achieving sales targets and driving revenue growth; prior experience in a leadership or managerial role is essential.
- Industry Knowledge: Deep understanding of the luxury lifestyle hotel market, trends and customer preferences; familiarity with revenue management principles and digital marketing strategies; knowledge of local market dynamics and competition.
- Strategic Thinker: Ability to develop and execute comprehensive sales and marketing strategies; strong analytical and problem-solving skills to assess market conditions and identify opportunities; results-oriented mindset with a focus on driving revenue and achieving business objectives.
- Leadership and Communication: Proven leadership abilities with experience in managing and motivating a diverse team; excellent communication and interpersonal skills to build relationships with clients, partners and team members; strong negotiation and presentation skills.
- Brand Ambassador: Passionate about luxury hospitality and committed to upholding the hotel's brand image and reputation; ability to embody the hotel's values and deliver an exceptional guest experience at all times.
- Adaptability and Resilience: Thrives in a fast-paced, dynamic environment; able to navigate and prioritize multiple projects and deadlines; resilient in the face of challenges and able to quickly adapt strategies as needed.
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn’t proper. We are seeking out the “best of the best” from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.
We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.
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