Norstella Director of Product Marketing Montpelier, Vermont Apply Now
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior.
The Role:
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.
Responsibilities:
- Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
- Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
- Develop core product metrics in partnership with the product team to craft product marketing KPIs.
- Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
- Lead the development of crisp product messaging and positioning to drive the overall product marketing strategy and emphasize differentiation and innovation.
- Integrate portfolio product marketing approaches vs. a series of linear launches.
- Develop customer segmentation against the backdrop of market trends and competitive landscape.
- Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
- Use customer and market insights to quantify the product opportunity.
- Work with product strategy leads on market intelligence initiatives.
- Lead launches across all tiers and partner with the GTM team on launch design and execution.
- Review and refine critical GTM assets including product sheets and pitch decks.
- Use performance data and trends to make adjustments to GTM assets as needed.
- Partner with the demand gen team to collaborate on campaign strategy and messaging.
- Present at company-led customer events and industry conferences.
Qualifications:
- 5+ years of experience in product marketing.
- Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
- Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging and positioning aligned with market needs.
- Effective leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.
Location: Remote US
Our Guiding Principles for success at Norstella:
- Integrity, Truth, Reality
- Kindness, Empathy, Grace
- Resilience, Mettle, Perseverance
Optional Immigration Section:
Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers.
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and market factors.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of background.
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