Summary:
Develop and manage integrated marketing communications strategies.
As a Brand Specialist, you will drive the development and execution of integrated marketing communications for our client’s US and Canada brand. Your role will involve leading consumer experience initiatives, including loyalty content, email marketing, and e-commerce strategies.
You will collaborate with global and area marketing managers to enhance brand awareness and drive purchase intent through SEO, social media, and digital advertising. Managing agency partnerships and producing quarterly campaign reports are also key aspects of this role. You will ensure that all marketing efforts are aligned with strategic goals and executed to the highest standards.
- Type: Contract
- Hours per week: 40 hours
- Location: St. Paul, MN (Hybrid)
Day in the Life of a Brand Specialist:
- Lead consumer experience initiatives across various digital platforms.
- Support and execute holistic marketing communications strategies.
- Manage relationships with agency partners and fulfillment vendors.
- Track and report on campaign performance with key metrics.
- Collaborate with cross-functional teams to produce and distribute marketing content.
Qualifications of a Brand Specialist:
- Bachelor’s degree or higher from an accredited institution.
- Three years of experience in B2C marketing communications, including loyalty programs.
- Experience in managing advertising agencies.
- Strong interpersonal and project management skills.
- Experience in consumer brand or product marketing preferred.
What We Believe In:
Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access.
Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries.
Celarity is an Equal Opportunity Employer.
For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community.
Hiring decisions are made without regard to: Race • color • creed • religion • national origin • gender • age • marital status • disability • public assistance status • veteran status • sexual orientation or any other characteristic protected by federal, state, or local laws.