Paid Search Manager
Impact:
As our
PPC Manager in our
Marketing department, you will have the opportunity to manage paid search campaigns in one of the most competitive markets in the nation.
Daily Tasks:-
Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.
- Manage PPC campaigns that increase the amount of potential clients calling into our firm.
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Bid management, account architecture, and day-to-day monitoring of campaign performance.
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Conduct keyword research for optimization and add new or eliminate underperforming keywords.
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Collect creative assets, write text ads, set up tracking, and launch landing pages.
- Extract campaign data and generate reports that summarize campaign performance.
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Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.
Your Skills:-
At least 5 years of experience managing paid search accounts.
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Google AdWords Certified and Google Analytics Certified.
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Experience managing PPC budgets over $6mm annually.
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Experience tracking offline conversion using GCLIDS and integrating with Salesforc (or a similar CRM).
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Strong knowledge of Excel including pivot tables, Vlookups, concatenate and chart building.
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Experience with keyword research tools and web analytics tools such as Google Analytics.
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Agency experience preferred.
Our Benefits:
- Compensation range based on experience: $120,000 - $200,000
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Generous bonus structure.
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Paid time off and paid holidays.
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Opportunities for growth and advancement.
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Team outings and sponsored events.
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Referral bonus program.
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Firm-paid Medical HMO with affordable upgrades.
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Low-cost Dental and Vision plans.
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Firm-paid Life and AD&D insurance.
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401k.
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FSA (Flexible Spending Account).
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EAP (Employee Assistance Program).
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Pet Insurance.
Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are happy to make reasonable accommodations to enable individuals with disabilities to perform essential functions throughout all terms of employment as well as the entire application process.
Strive for Excellence. Fight for Justice. Foster Unity. Join Wilshire Law Firm. Job Type: Full-time
Pay: $120,000.00 - $200,000.00 per year