Change.org is searching for a Global Social Media Lead to partner with the VP of Marketing Communications and Regional Communications Directors to set and implement a global social media strategy. Through this work, we will grow Change.org’s reach, shape brand perception, and make ourselves central in timely online discussion – all in service of increasing platform activity.
We’re a social impact business (a public benefit company), and the world's largest social change platform with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour.
From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!
You will report to our VP, Marketing Communications. As a key member of our Marketing Communications team, you’ll partner with team members in 13 countries to develop and implement a global social media strategy.
Key Outcomes:
- Develop a channel - specific, global social media strategy that enables in-country Comms Leads to to grow their channels in a way that creates local resonance and reflects a cohesive global brand
- Supports in-country Comms Leads in implementing the social media strategy by:
- Building content operation to provide ready-made, easily adapted content for use across multiple markets
- Creating resource library and providing regular coaching to upskill global comms team members on social media best practices and trends
- Supporting the team in setting ambitious goals and ensuring we have the tools and processes to measure performance
- Holding a high bar for creative execution
- Partners with brand and marketing team members to maximize social media contribution for tentpole campaigns
The most important skills and capabilities for the role are:
- Deep social media expertise - content production, analytics, understanding of platform dynamics
- Excellent at cross functional partnership and influencing others
- Operate with agility; able to make quick pivots based on the news cycle, social media trends, or shifts in company strategy
- Excellent ability to both strategic thinking and execute
Target experience:
7+ years working on social media specifically Work with global teams and/or channels
Interested? Great! Here's what you should know:
This is a full time role. We are currently able to support employees based in the following US locations: AZ, CA, GA, IA, MD, MA, MO, NJ, NY, NC, PA, RI, TX, VT, WA. We're also able to support employees in Canada.
Change.org is a global company, and salaries are adjusted for cost of labor in each location. The annual salary of a Global Social Media Lead in San Francisco/New York is $145,000; in Austin, Boston, LA, Seattle, DC is $138,000; and all other US cities: $123,000 USD. The annual salary in Canada is $140,000 CAD.
Benefits and perks also vary based on location. We typically offer a fully remote workforce, 100% employer-paid health plan options, life insurance, unlimited PTO, and 18 weeks of parental leave.
We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to hear from you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!
We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!
We especially encourage applicants of different backgrounds, cultures, genders, experiences, abilities and perspectives to apply. We’re actively working to increase the diversity of experience and perspectives on our team and are looking for someone who can help continue to lead that process.
Change.org is committed to being a diverse and inclusive workplace. Everyone says this, right? Well, we mean it—we invest in serious programs to bring in and support women and people of color, we have in-person onboarding experiences and affinity groups to help everyone feel included, we regularly celebrate the heritage of all staff, and we believe strongly in consistent, fair, and transparent salary scales to help level the playing field. All qualified applicants will receive consideration for employment without regard to race, color, national origin, or disability or veteran status.
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