Ward-Boland Associates is seeking a full-time Marketing Administrative Assistant to aid office operations and execute marketing activities for our business. The Marketing Administrative Assistant will be based out of our Owings Mills, MD office and will report to the Vice President of Operations.

The Marketing Administrative Assistant will oversee all marketing activities for the firm. This person will manage the planning and execution of all Ward-Boland events, email and print materials, social and digital media, advertising, and other marketing initiatives. The Marketing Administrative Assistant will interface with the sales team to maintain and update sales opportunities in our CRM application and will be responsible for managing our office’s internal customer contact and mailing list.

The Marketing Administrative Assistant will work closely with the Vice President of Sales to ensure that marketing and sales activities are well aligned and will support the sales staff with product literature, presentations, and promotional items as needed. This person will serve as the primary point of contact within the organization for all marketing inquiries and will participate in additional projects and activities as they arise.

Responsibilities

Develop annual marketing plan for the company and devise communications strategies for three brands across target markets within HVAC and IT industries.
Update and maintain office sales opportunities within CRM, working with the sales team to ensure accuracy of data
Manage customer contact list and oversee segmentation and categorization.
Create and maintain marketing calendars detailing event dates and publish dates across all media.
Collect and generate engaging digital content for two company websites, blogs, and social media platforms (Facebook, Instagram, Twitter, LinkedIn).
Develop original marketing collateral by interfacing with creative agency, writing creative briefs, overseeing budgets, and synthesizing feedback from multiple inter-office departments.
Facilitate participation in annual trade show events and design booth graphics.
Develop and execute customer educational seminars and social events to build relationships and generate leads.
Coordinate and plan internal employee events
Evaluate advertising opportunities in radio, print, and digital media and develop comprehensive campaigns.
Craft concise slideshow presentations for use by sales team and management.
Maintain literature library of sales materials, product brochures, and original print pieces.
Draft, edit, and publish email newsletters, print materials, and event fliers.
Manage internal SharePoint site and maintain online marketing resource library.
Oversee the ordering and organization of company-branded promotional materials.
Coordinate all community partnerships, sponsorships, and charitable donations.
Interface with manufacturers to acquire promotional materials, coordinate visits, and ensure proper brand representation.
Support sales staff and management team with additional projects and administrative tasks and duties as needed.

Required Qualifications

Strong communication skills, including writing and editing abilities.
Proficiency in Microsoft Word, Excel, PowerPoint and Outlook.
Ability to multitask and manage the successful execution of multiple concurrent projects.
General understanding of core marketing concepts, tactics, and strategies.
Strong problem solving and critical thinking capabilities.

Preferred Qualifications

Experience with WordPress and website administration.
Familiarity with Oracle Sales Cloud or similar CRM applications.
Experience working with a creative agency to design and develop original content.

Job Type: Full-time

Pay: $20.50 - $22.00 per hour

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

Monday to Friday
Weekends as needed

Work Location: In person

Ward-Boland Associates

New Jobs

Marketing Administrative Assistant