ABOUT THE ROLE

The Social Media Manager, Apparel, will be responsible for social strategy, production scheduling, channel management, and publishing across all social media channels related to Peloton Apparel. This role will collaborate with cross-functional teams to formulate a vision and craft content to develop engagement and drive conversion. The Social Media Manager, Apparel - will serve as a subject matter expert on social community management and content distribution as it relates to the Apparel business. The right candidate will have deep experience in growing social accounts that support e-commerce, as well as previous experience in fashion, beauty or lifestyle brands.

YOUR DAILY IMPACT AT PELOTON

Develop and implement global social media strategies across all apparel social channels
Create a social media content calendar and posting schedule across all platforms in alignment with the apparel marketing calendar
Provide leadership and general social strategy insight on apparel campaigns and projects, contributing to the work of the social media team more broadly
Manage and build apparel content strategy on TikTok inclusive of TikTok Shops, TikTok Affiliates, and content creation for organic and paid usage. In charge of tactical execution of apparel social strategy including creating content (producing and editing), tagging and copywriting for organic and paid usage
Ensure cross functional alignment with e-commerce, merchandising, retail & PR
Manage day to day community responses and make sure all direct messages, comments, questions and concerns are answered appropriately and in as real time as possible
Identify relevant UGC, editorials and celebrity/influencer posting in real time
Stay on top of industry trends and mine opportunities within partnerships, emerging platforms and new product betas

YOU BRING TO PELOTON

Strong understanding of the social media landscape inclusive of platform-specific strategies and standard processes
Passionate about Digital Content Trends with knowledge of current and emerging social trends, editorial formats, creators, and platform features, particularly related to retail & apparel
Solid eye for the visual manifestation of social content (photography, video, graphics)
History of excelling in a fast-paced environment supporting multiple collaborators
Strong attention to detail and project management capabilities
Ability to develop meaningful, trust-based working relationship with talent
You have 3+ years experience in social media, content creation & content publishing
2+ years of experience with social media scheduling tools such as Curalate (Bazaar voice)
2+ years experience working with Instagram Shops and Tik Tok Shops
2+ years of relevant social marketing, community management or influencer experience - in house or at an agency
You have strong experience with short form editing software, preferably adobe premiere or Davinci resolve
Graphic design experience using Adobe suite - preferably in Photoshop & Illustrator
You can provide examples of your work (an account you run, a demo reel or links of video’s you’ve produced)
Must be NYC based with the ability to travel to office, apparel photoshoots and social shoots
Must have background in ecommerce/retail; fashion, beauty and lifestyle experience preferred
Must have a keen interest in fashion, style, beauty and fashion blogging
Excellent verbal and written communication, including refined presentation skills
Expertise with social media measurement tools and reporting

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including{{:}}
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range$69,500 USD—$90,400 USD

ABOUT PELOTON{{:}}

Peloton (NASDAQ{{:}} PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email{{:}} applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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