Named Ad Age’s 2022 Multicultural Agency of the Year, IW Group is a creative marketing agency specializing in engaging diverse audiences in the United States. We have a dynamic team across offices in Los Angeles, San Francisco, and New York. Our “Bullseye and Beyond” philosophy challenges us to consistently push beyond the boundaries of an assignment to deliver award-winning work for our clients.

The Junior Strategist is a culture investigator and creative storyteller. In this role, you will support the development of integrated marketing strategies and creative briefs by probing for the rich intersections between our clients’ brands, the dynamic industry landscape, and what’s happening in culture. You will inspire teammates and advance agency expertise. You have a natural curiosity to learn about people, communities, and cultures and a sharp eye for spotting trends. You are early in your career as a strategist, who is forward-thinking, solutions-oriented, and a strong communicator. You are excited to collaborate with a cross-functional team to ensure the work we deliver is authentic to the multicultural audiences we represent while meeting business goals.

Responsibilities:

Gather and synthesize data, research, and observation into insight (in written and spoken communications) to help inform strategies
Support the development of creative briefs and other strategic deliverables
Stay up-to-date on cultural and consumer trends and regularly share key takeaways with
the strategy department and broader agency
Develop a clear understanding and competency of available tools, consumer data, and
how to leverage data in our strategies
Collaborate with cross-functional teams and serve as an active participant in research, workshops, and internal/client meetings

Qualifications:

At least 1 year of experience building integrated marketing strategies, communications plans, and/or social strategies
Based in NYC (preferred but open to LA or SF), must be able to work in-office twice a week
Eager to dig into an array of business challenges and uncover strategic marketing solutions
Keen on understanding multicultural—especially, but not limited to, AAPI—and Gen Z audience behaviors and trajectories
Skilled at interpreting data to mine insights and opportunities for optimizations
Constantly learning to improve your skills by following brands and current market trends August 2024
Passionate about creative storytelling and how marketing comes to life across digital and social platforms
Intent on timely, clear, and effective communication

IW Group Inc.

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Junior Strategist