The Embassy Suites of Richmond is looking for a Director of Sales to join the team!

Who are we looking for?

Are you someone who values teamwork, takes ownership of your role, and is passionate about serving our guests with warmth and hospitality? Shamin Hotels invites you to join our team! Whether you're greeting guests with a friendly smile, assisting them with their needs, or going the extra mile to ensure their stay is nothing short of perfect, your dedication to service excellence will shine through in everything you do. We are seeking candidates with a wide variety of knowledge, skills, and experiences to contribute to our continued success. Whether you're a seasoned professional or just starting your career, we have opportunities for you to grow and excel with us!

At Shamin Hotels, we're not just in the hospitality business; we're in the business of creating unforgettable experiences for our guests. As a family-owned and operated company based in Central Virginia, we take pride in providing exceptional service and fostering a welcoming atmosphere for travelers from near and far. If you're someone who thrives on positive interactions and is passionate about making every guest feel valued and appreciated, we want you on our team! For years, we've been dedicated to providing exceptional service to our guests while nurturing the talents and ambitions of our team members. If you're looking for a company where you can build a career, not just a job, Shamin Hotels is the place for you!

Why Should You Work for Shamin Hotels?

Amazing Benefits! In addition to competitive pay, we offer a range of benefits for full-time associates, including health, dental, vision, accident and short and long term disability insurance, pet insurance, gym membership discounts, Paid time off, Paid holidays, Shamin Perk discounts on tickets, rental cars and attractions, footwear discounts, 401K plan with company match, employee discounts at our branded hotels and more!
Endless Opportunities! With over 70 hotels in our portfolio and plans for further expansion, there are endless opportunities for growth and advancement at Shamin Hotels. Whether you're interested in front-line operations, corporate management, or hotel development, we have opportunities for you to shine.
Advancement! We're proud of our track record of promoting from within. At Shamin Hotels, we're committed to nurturing talent and providing opportunities for our employees to thrive. Join us and be part of a company where your potential is limited only by your ambition. We look forward to welcoming you to the Shamin Hotels family!
How to Apply:

If you are passionate about hospitality and ready to embark on a rewarding career with Shamin Hotels, we want to hear from you! Please apply here:

Position Overview:

The Director of Sales oversees all aspects of sales and revenue generation for a hospitality establishment, including hotel accommodations, catering services, and food and beverage outlets. They develop and execute strategic sales plans to drive business growth, maximize revenue, and achieve sales targets across all areas of the operation.

Responsibilities :

Sales Strategy Development:

Develop and implement comprehensive sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets.
Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and innovation.
Set sales targets and goals for the sales team and monitor performance against objectives.

Client Relationship Management:

Cultivate and maintain relationships with corporate clients, event planners, travel agents, and other potential customers.
Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering services, and food and beverage offerings.
Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering services, and dining reservations.

Revenue Generation:

Drive sales revenue by promoting hotel accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets.
Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and revenue management techniques.
Identify opportunities for upselling and cross-selling of hotel amenities, catering packages, and dining experiences to enhance guest satisfaction and increase revenue.

Team Leadership and Training:

Recruit, train, and supervise the sales team, including sales managers, coordinators, and support staff.
Provide leadership, guidance, and performance feedback to ensure team members meet sales targets and deliver exceptional service.
Foster a positive and collaborative work environment that encourages teamwork, creativity, and professional growth.

Marketing and Promotion:

Develop and execute marketing campaigns and promotional activities to drive awareness and demand for hotel accommodations, catering services, and food and beverage offerings.
Collaborate with the marketing team to create marketing materials, advertisements, and online content.
Participate in industry events, trade shows, and networking opportunities to promote the hotel and its hospitality services.

Budget Management:

Develop and manage sales budgets, forecasts, and financial reports.
Monitor sales expenses, commissions, and incentives to ensure cost-effectiveness and profitability.
Control sales-related costs and overheads to maximize profitability and return on investment (ROI).

Qualifications:

Bachelor's degree in Hospitality Management, Business Administration, or related field (preferred).
Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality management, with a focus on sales and revenue generation.
Strong sales, negotiation, and presentation skills.
Excellent organizational and multitasking abilities.
Leadership and team management skills, with the ability to motivate and inspire others.
Knowledge of hotel operations, catering services, food and beverage trends, and revenue management principles.
Proficiency in sales and customer relationship management (CRM) software.
Flexibility to work evenings, weekends, and holidays as required.

The Sales Director plays a pivotal role in driving sales revenue, maximizing occupancy, and promoting the hotel's hospitality services. Their strategic leadership, sales expertise, and customer-focused approach are essential for achieving business objectives and ensuring the success of the hotel's sales efforts across all areas of operation.

About Us:

Founded in 1979, Shamin Hotels is an award-winning hospitality organization with over 9,000 rooms in 76 properties. It is recognized as the largest hotel owner and operator throughout Virginia, as well as one of the top ten hotel owners in the country. Deeply rooted at the forefront of the hospitality industry, Shamin Hotels has assembled a portfolio that spans multiple renowned brands, reflecting its commitment to developing experiential accommodations across many market segments while providing extraordinary experiences for a wide range of guests as well as growth opportunities for its associates. For additional information, please visit

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Embassy Suites Richmond VA

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Director of Sales