Role Description

Bedshe International, a leading player in the home textile sector with over 40 years of industry excellence, is looking for a talented Influencer Marketing Manager for our pet division. Your primary responsibility will be to lead strategy and execution for both consumer-facing influencers and celebrities, content creators, industry experts and other like-minded brand partners

This is a hybrid position with a minimum of 3 days in the NYC office.This position reports to the Director of Brand Marketing and will collaborate with our internal teams and external partners in Social Media, Paid Advertising, PR, Creative Services and Earned Media to develop dynamic creative solutions that drive business performance for our brands.

As part of your role, you will:

· Lead, scale and execute our Influencer & Celebrity marketing, Affiliate Partnerships and Brand Ambassador Program to increase our reach, engagement, traffic and grow our community overall.

· Source and vet new opportunities/influencer targets, lock them in, scale them, and manage the ongoing relationships with all creators and their respective agents.

· Develop and execute full-scale influencer campaigns that support brand initiatives with defined objectives and KPIs with measurable business impact.

· Work cross-functionally with brands’ social media, advertising, marketing and creative teams to fuel departmental needs and ensure that influencer selection, messaging, trackable links and deliverables are aligned with overall business and campaign goals.

· Execute all campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts.

· Take ownership of the influencer budget for all relevant campaigns including setting budget, monitoring it, and ensuring each initiative stays within it.

· Develop influencer campaign briefs including defined deliverables, KPIs and messaging requirements for US and global influencer partnerships.

· Negotiate, manage and execute all contracts with affiliates, influencers, and content creation partnerships.

· Partner with social media team on content strategy to incorporate Influencer-generated content and help ideate/support collaborations, giveaways and other promotional events.

· Continuously engage and cultivate long-term, meaningful relationships with Bedsure and Lesure network of influencer communities to create strong brand advocates and “always on” programs.

· Work alongside PR to plan and execute engaging influencer and press events.

· Produce detailed campaign-specific briefs, recaps and performance reports for all categories of influencer initiatives that track all key KPIs while also measuring effectiveness of strategies and events.

· Audit social media coverage to ensure that posts are consistent with industry guidelines and brand messaging.

· Maintain key knowledge and best practices of various social media platforms with a focus on Instagram, TikTok and YouTube.

About you

We are looking for someone who works well in a collaborative environment and is capable of both revolutionary ideation and rapid execution!

The ideal candidate:

Is passionate about home decor and pets
5-7 years of experience working in influencer marketing is a must
BA/BS in Marketing, Advertising or Communications preferred
Excellent verbal and written communication and presentation skills
Strong knowledge, understand and proficiency of all social media platforms-
Proven experience with tracking/reporting
Strong project management and multi-tasking skills, including the ability to align and collaborate cross-functionally
A highly organized doer with an exceptional ability to multitask, who will take initiative and execute
Ability to cultivate genuine long-term relationships

Benefits:

Market competitive total compensation package.
Comprehensive Insurance Coverage
Flex Benefits - HSA/FSA/Commuter
Gym membership reimbursement and additional wellbeing perks.
401K with company contribution match up to 4%.
Office snacks and drinks.
Complimentary home bedding products.

At Bedshe, we take pride in our commitment to fostering diversity in the workplace as an equal-opportunity employer. We welcome talent from all backgrounds, including but not limited to race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.

Bedshe International Co., Ltd.

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Influencer Marketing Manager